Laetitia Chaumeron, Senior Digital Marketing Specialist & Owner
Bonjour, I'm Laetitia. A multilingual marketer (English, French, German) with 6 years across hospitality, food & beverage, travel, and consulting. I run marketing for hospitality, food & beverage, and travel businesses. Sometimes from inside the company as a marketing lead, sometimes from outside through Joviale.Based in Brisbane. Full Australian work rights, available immediately. Outside of work, I like to train to teach pilates, build small SaaS products, bake delicious confections and renovate furniture.
Across six years in hospitality, food & beverage, and travel marketing, I've built systems that show up in the numbers. At SCMG, I grew Buddy Boy Kitchen's email list by 900 % in three months and helped launch two new restaurants within three weeks of starting. I managed an 80,000-subscriber list on Zoho Campaigns and lifted the group's website to 22,000 monthly visitors. At Katanya, working across PwC's digital marketing, I cut CPC by 5 % and lifted conversions by 12 %, while managing Adobe Experience Manager content for 10+ PwC offices.I'm the owner of Joviale, where I run email, CRM, and lifecycle marketing for hospitality and multi-site brands. I hold an MBA and a Master of International Tourism & Hospitality Management from James Cook University Brisbane, a Bachelor of Science in Business Psychology from the University of Applied Sciences Europe in Berlin, and a Certified Digital Marketing Professional qualification from the Monarch Institute. I sit on RMIT's Industry Advisory Committee, judge the 7News Young Achievers' Awards, and write Digitally Smart, a newsletter on digital marketing.
How I Work
I document everything and write things down on paper. Always.
I like building strong foundations so that we can move faster later.
I work best with people who give me ownership and tell me what great looks like.
I'm highly adaptable, flexible and learn quickly on the job.
I'm "that" person who asks "why" often.
Languages
French (Native)
English (C2)
German (C1)
Tools I Work With
Email & CRM: Klaviyo, Mailchimp, Resend, Kit, Zoho Campaigns, HubSpot, Oncord
Paid Media: Google Ads, Meta Ads Manager, LinkedIn Ads
Analytics & SEO: Ahrefs, SEMrush, Google Search Console, Screaming Frog, GA4, GTM, Looker Studio, Meta Insights
Content: Canva, Adobe InDesign, Adobe Illustrator
Web & CMS: Squarespace, WordPress, Shopify, Wix, Framer, Hugo, Astro, Drupal, Adobe Experience Manager, SharePoint
AI & Product: Claude API, ChatGPT, Perplexity, Next.js, Supabase, Stripe, Vercel
Ops: Asana, ClickUp, Trello, Notion, Linear, Slack, SOP development
Selected Work
Freelancer (Marketing Strategist)
Joviale | Dec 2022 - Present | Freelance | Remote
Email marketing consultancy for hospitality, tourism, and events businesses, run in parallel with full-time roles. Built on the same email, CRM, and lifecycle marketing work proven at SCMG and Katanya.
I help experience-driven brands build direct guest relationships through psychology-informed email strategy, from audits and roadmaps to automated journeys and seasonal campaigns. The focus is always on turning existing guest data into repeat bookings and reducing dependency on third-party platforms.
Marketing Lead
Southern Cross Motel Group | Mar - Oct 2025 | Full-time | On-site
A network of high-quality motels and motor inns, currently including 16 properties, along with 5 restaurants across QLD, NSW and NT.Email marketing and CRM lead for a multi-site hospitality group. Grew Buddy Boy Kitchen's email list by 900 % in three months to 80,000 subscribers, and supported the launch of two new restaurants within three weeks of starting.
Launched 2 new restaurants within 3 weeks of starting. Handled local promotion and market entry in regional Australia.
Grew the restaurant brand's email list by 900% in 3 months by testing different signup incentives, placements, and messaging across channels.
Managed an 80,000-subscriber email list on Zoho Campaigns.
Created the first bi-monthly newsletter for Buddy Boy Kitchen and a quarterly industry newsletter for the group.
Redesigned restaurant website. Hit 22,000+ visitors in the first month.
Built the company's first marketing reporting system from scratch, covering all 16 properties.
Created the first strategic FY marketing budget.
Rebuilt the onboarding process for new hires and property managers, then mentored a new hire to take over the marketing function.
Managed branding, creative assets, and promotional materials across 16 properties.
Managed 40+ social media accounts with branded community engagement.
Led 2 seasonal campaigns.
Senior Marketing Specialist
Acumentis Property Valuers | Sept 2024 - Jan 2025 | Full-time | Hybrid
ASX-listed company, providing specialist property valuation expertise and intelligence since 1905.Marketing specialist for an ASX-listed property valuation firm. Ran recruitment-focused paid campaigns and client-facing events to lift brand visibility, together with SEO and SEM support for the WordPress website.
Led the organisation of client-facing events and recruitment-focused paid campaigns to improve brand visibility and attract new talent.
Designed and updated marketing collateral aligned with brand guidelines and industry expectations.
Contributed to the development of client acquisition strategies supporting local awareness goals.
Provided internal marketing support to senior and executive team members and provided training to various departments to improve digital proficiency.
Participated in SEO and SEM campaign execution and reported monthly on the Wordpress website's performance.
Senior Digital Producer
Katanya (PwC) | Jun 2021 - Dec 2022 | Full-time | Remote
Katanya is an international digital consultancy. PwC is the 2nd-largest professional services network in the world and one of the Big 4 accounting firms.Digital producer for a global professional services network. Managed Adobe Experience Manager delivery across 10+ PwC offices and cut CPC by 5 % while lifting conversions by 12 % on PwC's Google Ads campaigns.
Managed and executed website updates and digital production through Adobe Experience Manager (AEM) for 10+ PwC global offices, enhancing UX consistency and technical delivery.
Managed two digital producers during a global AEM system migration, creating and maintaining a project tracking system to ensure timely delivery and high-quality output. Managed large-scale content updates and digital asset management across PwC platforms. Conducted user acceptance testing (UAT) and quality assurance for a global site migration.
Created and optimised Google Ads campaigns for PwC New Zealand, Australia, and AsiaPac, lowering CPC by 5% and increasing conversion rates by 12%. Produced internal training materials to support ongoing digital adoption.
Marketing & Events Officer
Alliance Française de Brisbane | May - Oct 2021 | Part-time | On-site
French specialists in Brisbane since 1907, Alliance Francaise offers private or small group French language classes for all ages and levels.Marketing and events lead for an 18,000-member French language organisation. Ran paid advertising, EDM campaigns, and a monthly newsletter, and built local partnerships that lifted sponsorship revenue.
Led marketing operations for an organisation with 18,000+ members: paid advertising, EDM campaigns, monthly newsletter, and partnership-led promotions.
Started "French Movie Nights", an event series that doubled attendance over the cover period.
Built local partnerships with Brisbane businesses for events and sponsorships, lifting community engagement and sponsorship revenue.
Ran French-language marketing for a bilingual member base.
Digital Account Manager
Datisan (now Xpon) | Oct - Dec 2020 | Contract | On-site
A marketing technology and cloud business based in Brisbane. They provide AI-driven marketing analytics, custom software, and data management platforms.Digital account manager for three clients in professional services and education. Planned and optimised paid campaigns across Google Ads and social platforms, with performance dashboards for real-time reporting.
Planned, launched, and optimised paid campaigns for three clients in the professional services and educational sectors.
Ensured strategic alignment of campaigns with client KPIs, optimising across Google Ads and social platforms.
Delivered performance dashboards via Google Data Studio, enabling real-time decision-making.
Acted as key client liaison, delivering weekly reports and presenting campaign insights.
Financial Claims Specialist
The Sarina Russo Group | Sept 2020 - May 2021 | Part-time | On-site
The Sarina Russo Group employs over 500 staff and is a global leader in education, employment and training.
Processed a high number of claims and the determination of claim documentation completeness during the global pandemic in 2020.
Ensured the accurate processing of employer claims (Jobkeeper) according to the guidelines and regulations of the Australian Government
Established contact with employers to collect the necessary claim-related information and assist with accurate claim submissions
Worked under high pressure to process growingly incoming claims
Digital Marketing Intern
Flight Centre Travel Group | Jan - Mar 2020 | Internship | On-site
Australian-born global travel powerhouse, one of Australia's most trusted travel agencies. 2,000 leisure, corporate and wholesale businesses across 11 countries.
Worked with Google Products to develop the business's search engine marketing and pay-per-click (PPC) strategies for the newly re-branded company
Produced digital and social media monthly post-campaign reports under high pressure to meet deadlines
Created ads within Facebook Ads Manager and Smartly.io to develop the brand image and practice accurate Facebook audience ad targeting
Edited and reviewed topical content posts with Drupal to ensure optimal SEO levels
Junior Business Developer
Outback Ventures | Aug - Nov 2019 | Part-time | On-site
Outbak Ventures a private limited company formed under the vision of creating useful and sustainable business ventures in Australia.
Responsible for bringing the Flawless Trading brand to market
Developing brand image through marketing tools, including social media marketing and direct marketing campaigns
Oversee the process of building up the business according to the target market needs
Manage and coordinate a team to ensure efficient preparation of the Flawless launch
Early Career & Education
Education
Master of Business Administration (MBA), James Cook University Brisbane
Master of International Hospitality & Tourism Management, James Cook University Brisbane
Digital Marketing Certificate, Monarch Institute
Bachelor of Science in Business Psychology, University of Applied Sciences Europe (Berlin)
Early Career
Persönliche Nachhilfe: Maths & Languages Tutor, Grades 5-12 (2017-2018)
Zenjob: Event & Catering Worker (2016-2018)
Wiener Conditorei: Café Saleswoman (2016-2017)
Flexperto GmbH: Entrepreneur in Residence Intern (2016)
Café Einstein: Café Worker (2015-2016)
nu3: Freelance Translator (2014-2015)
PerLease GmbH: Catering & Events Worker (2014)
kbo-Isar-Amper-Klinikum: Psychiatry Intern, Double-Diagnosis Station (2014)
What I'm Building & Writing
Life is too short to not try new things and learn new skills.
MyCuppaCoffee: In development, personality-driven café discovery, loyalty, and retention platform for independent cafés. Work in progress. Tech stack: Git, Vercel, Supabase, Astro
SaferPDF: Live, in-browser PDF compressor & merger
Digitally Smart: LinkedIn newsletter sharing marketing insights & lessons
Volunteering & Community Work
RMIT Industry Advisory Committee Member (2024-Present)
West End Football Club, Social Media & Events Coordinator (2023-2025)
Youngbloods QLD, Deputy Chair (2022-2024)
YMCA QLD, Volunteer, Multicultural Women's Cooking Workshops (2023)
Assisterhood, Mentee & Event Coordinator (2022)
Alliance Française de Brisbane, Marketing & Events Assistant (2021)
James Cook University Brisbane, President of the Business Club (2019)